The Different Benefits To Using Web Design With Search Engine Optimization
With the majority of people now using their tablets and smartphones as a means of browsing the internet, it has become increasingly important to develop websites that operate across different platforms. After forming in early 2012, the concept of responsive web design or RWD has been firmly established as one of the most successful methods to develop multi-platform websites that all people can use.
The question remains: how does responsive web design operate exactly? Well, according to simple terminology, this type of web design merely means that the website’s page coding is reformatted to fit the device it will be displayed on. This alteration is regardless of whether the platform is to be viewed on a smartphone, a tablet, or a laptop computer. In all aspects, the website as a responsively designed format will remain user-friendly.
With the change in web design being available across different platforms, one may be questioning the issue of search engine optimization and how RWD can benefit SEO. This article will discuss how web design can be beneficial and can improve the page ranking of a website using this responsive design (spoiler alert).
1. Search Engines Love Responsive Web Designs
Ideally, the search engine a company would try to impress is Google, and it is recommended that you pay attention to what Google approves of. In this situation, Google not only recommends responsive web design as a beneficial method to target mobile web users but also favors the responsive websites when searching for results on mobile devices. This is particularly true if the mobile user is searching for local services and Google spiders are attempting to find a suitable local company.
Of course, there is still some debate regarding the issue of a separate mobile site or a single responsive site as being the better route to take from an SEO perspective. Statistically, the latter is the preferred option because separate websites tend to have their URLs with different HTML addresses to their desktop counterparts. A multi-platform responsive alternative uses one set of files making it easier for Google to crawl the information and index the content.
2. Using Only One URL With One Website
Building a separate mobile website can be useful, but it presents with various challenges that can reduce the effectiveness of SEO strategies. One of the primary challenges is that you will need to build the website from ‘scratch’ without any links to multiple authority sites. When using a responsive web design, it is possible to maintain backlinks from prior websites and focus the SEO techniques on a single website. This means all links will be directed to a single domain as opposed to separate mobile and desktop sites; thereby, increasing the responsive design in search engine page rankings.
3. Combating A High Bounce Rate
Regardless of whether or not the website URL is ranked high in the search engine page rankings, it will not be effective if the bounce rate for the site is high. A mobile website can suffer from high bounce rates if the content offered is too stripped down or dissimilar from the desktop website. When this is presented, Google will interpret the bounce rate as a negative sign, and it can result in a drop in rankings.
Do You Want To Dominate Your Competition?
Just creating a great website with creative web design is not enough. Your company needs to be found on Google for your product or service. Most web designers have no idea how to optimize your site for SEO. And 90% of the SEO firms have no idea what they are doing. Our SEO Chester Springs web design team knows how to build SEO friendly sites getting top 1st page Google results quickly. We are SEO experts and get top 1st page rankings on Google for our clients. We live and breathe Google every day of the week. We can help you dominate the Google rankings and dominate your competition. Contact our Chester Springs SEO agency today and get your free video competition analysis.
For more info on our company please visit our website at https://billraup.com and Google Plus Page – SEO and Web Design in Chester County