What is SEO?
Search engine optimization is the method of building a website so that it will be attractive to those who are searching on the search engines with keyword terms. By arranging the structure and the content of the website, it is possible to cause the website to search engine friendly so that it appears at the top of the list on Google, Yahoo, and Bing. SEO on Amazon and Shopify are essential for selling products on ecommerce websites.
A website should be constructed in an efficient manner, which is easy to navigate and allows people to find what they are looking for with ease. There is really no need for lots of memory hogging features such as too much flash or complex programming. The faster your site loads the better it is.
Content is a word that is often heard when building an optimized website, and it is very important. Stunning content, or the presentation of what your product or service is all about, needs to be straightforward and compelling. It can be very detailed and of course, there may be many different facets of your product that people will want to see. Content that is optimized for the website will attract customers and traffic to your business.
SEO vs PPC
From a return on investment (ROI) standpoint, powerful strategies like ours outperform pay per click, social media, and direct mail marketing every day of the week. AdWords and Facebook ads have no long-term effect on your search results and do not help in your organic search rankings. PPC is a temporary solution.
Is Your Website Mobile Friendly?
You should make sure that your website is capable of being found on iPhones, iPads, and other mobile devices too since over 70% of all internet searches are now being conducted on mobile devices. If your site is not able to be picked up by a smartphone, an iPad or a tablet, you are going to miss a huge number of people who are certainly prospective customers. They might type in the proper keywords to find your site, but if they are doing this on their mobile device, it will be a lost cause. Your website should be the foundation of your search engine optimization as it will be the main platform, where people can find out more about you and even order products. Without optimal fine-tuning and a mobile-friendly website, you will chance of ever being on the first page of Google for your product or service are very low.
Fact #1: You are losing business if you are not on the 1st page of Google for your product or service.
Fact #2: 95% of people never ever go to page 2 of Google results for your product or service.
Are Your Social Media Sites Optimized?
The big explosion of social media like Facebook over the past few years has created a revolution in driving traffic, and consequently, a major part of the search engine optimization effort. Our firm will set up a powerful social media fortress that will play an important role in your search engine rankings on Google and the other search engines. We know the social sites that you need to get to the first page of Google and is an integral part of our SEO services and web design in Chester County.
Say you own a tennis shop, and you offer all kinds of accessories, such as tennis learning devices, tennis racquets, balls, videos and all the accompanies the game of tennis. By having a powerful social media presence with search engine optimization done on your Web 2.0 social sites, you are going to become very effective in getting the attention of, and translating the attention into sales very effectively from your online marketing.
Do You Want To Dominate Your Competition?
Just creating a stunning website with creative web design is not enough. Your company needs to be found on Google for your product or service. Most web designers have no idea how to optimize your website. And 90% of the internet marketing firms have no idea what they are doing. Our web design in Chester County team knows how to build Google friendly sites getting top 1st page Google results quickly. We are experts and get top 1st page rankings on Google for our clients. We live and breathe Google every day of the week. We can help you dominate the Google rankings and dominate your competition. Contact our agency today and get your free video competition analysis.