Search Engine Optimization (SEO) helps your site appear at the top of Google. Your customers use and trust Google every day. If your business isn’t at the top of the Google search results, then you are losing customers.
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The Dos and Don’ts Of Basic SEO
Search engine optimization is far more than merely putting up a website and making sure you have the right keywords. In fact, having too many of the right keywords will actually make your site seem even less relevant! This may seem counterintuitive, which is why so many companies make simple SEO mistakes that cost them hundreds of dollars.
So what are the basics of SEO? How do you ensure your website gets noticed without causing massive problems? Luckily, there are a few different things you can do.
Proper Design Is Critical
This is the first place many companies make a mistake. They see how expensive it costs to higher a web designer and chooses to do it in-house. This may seem like a great idea. Unfortunately, it’s a great way to make people ignore your website.
Part of proper optimization has a website people will use longer and more often. There are a number of templates online that can help you, but they tend to be incredibly basic. They might impart information, but they aren’t exceptionally functional.
Good web design can help navigate potential clients to the right sections. Proper design of websites can also make people more interested in seeing more or give people useful information that’s easier to find. Without proper design, at best potential clients will look over the front page and then leave.
And when people leave a website quickly, search engines judge the site to be irrelevant to the search topic. When that happens, it’s all over.
Don’t Stuff Keywords
It’s incredibly tempting to put as many repetitions of specific keywords into the text of your site. If you’re a plumber trying to find clients in Ohio, you might decide to put “plumber” and “Ohio” in the text as often as possible.
Unfortunately, this “black hat” SEO tactic caused Google to guard against it. When the search engine algorithms spot too many uses of specific words or specific words used in weird contexts, those sites are judged irrelevant. Our SEO company in Exton will get you a lot of Google traffic in very short time.
Have Useful Content
This may seem like a no-brainer, but many people miss a significant opportunity. Since how long people stay on your website is a factor in how relevant your site is judged, you want to give them plenty to see.
It’s important to give them information such as your address, phone number, and various ways to contact you. However, it’s just as essential to providing them with the exciting reading material, videos, images, and anything else that someone might be interested in. After all, they’re your potential clients. You should show them everything you have! It is a key to online marketing.
Use Social Media Properly
Social media is becoming a significant part of optimization. It’s a great place to build your brand and gain loyal customers. It’s also a great place to ruin your chances of ever finding new clients.
Hire a social media manager who knows what they’re doing. Otherwise, you may find yourself making a single comment that brings your entire world down around you. When that happens, it’s difficult to crawl back up.
Do You Want To Dominate Your Competition?
Just creating an excellent website with creative web design is not enough. Your firm needs to be found on Google for your product or service. Most web designers have no idea how to optimize your site for SEO. And 95% of the SEO firms have no idea what they are doing. Our SEO web design team knows how to build SEO friendly sites getting top 1st page Google results quickly. We are SEO experts and get top 1st page rankings on Google for our clients. We live and breathe Google every day of the week. We can help you dominate the Google rankings and dominate your competition. Contact our Exton SEO agency today and get your free video competition analysis.