Welcome to Bill Raup Search Engine Marketing
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“Bill worked to restore my SEO rankings after a web designer erased 6 years of data. Bill was extremely knowledgeable, yet willing to put things in terms I could understand. He worked to update and repair the SEO on my site and improved my rankings so that I was back on the first page of Google. He provided detailed monthly reports so I could see and understand the progress that was made each month. He was incredibly responsive and got back to me immediately with any questions I had. I highly recommend Bill! ”
“Bill Raup ranked my local business in the top position on Google in my niche in one month. It was more than I expected. He is an excellent web designer and expert SEO. The website looks awesome, and he ranked in it on the 1st page very quickly. I am very grateful I found him through a friend of mine. I would highly recommend him for all things SEO, web design, social media and internet marketing.”
Bill Raup Search Engine Marketing, a Malvern SEO firm, is the top online marketing company in Chester County PA. Our company will get you to the first page on search engines like Google for your business.
Our search engine experts have pioneered a proven system to get you to the top positions for your specific local business for your goods and services on popular search engines like Google, Bing, Google Maps, Yahoo, Amazon, Shopify, and Apple products like Apple Maps & Siri. We can get you on the top first page rankings on Google for your business services and goods locally and statewide with the best SEO in Malvern skills.
When it comes to the modern business world, marketing doesn’t work the way it used to. There was a time when all a business had to do was put up a billboard and perhaps take out a few advertisements in the local paper or a magazine. That may have worked before the internet age, but these days it’s just not going to get a company any notice.
How does a company get noticed if old methods of marketing don’t work? By being able to properly utilize search engines and optimizing their website to show up on searches!
Google has been working tirelessly to ensure search results are relevant. To that end, they’ve managed to pinpoint things that help judge relevancy, such as words used, the context of those words, how long people spend on the website, and many other things.
They take this information and then make their algorithm pinpoint things in an ever more precise manner. This is due to a number of companies and websites using what’s referred to as ‘black hat SEO’ to get clicks without concern for what they offer.
Other Forms Of Black Hat SEO
Optimization isn’t a singular thing. It’s a toolkit. Each tool has its proper place, and no tool is inherently bad or good. They’re just tools, and people use them.
However, some of them can be abused more easily than others. This abuse is black hat SEO. Here is just one example of these tools, and how it’s abused and used properly.
Keywords – These are words relevant to specific searches. If someone searches for “plumbers in Chicago,” then the keywords would be “plumbers” and “Chicago.” When Google sees those words in a web page, they know the web page is relevant. Using keywords in this manner is considered white hat SEO.
Keyword Stuffing – This is the black hat SEO version of the tool. Keyword stuffing is exactly what it sounds like; you stuff as many different keywords into your website as possible. They often don’t make any sense in context, and the over-saturation of certain words makes the website difficult to read.
Due to the prevalence of keyword stuffing, Google changed the algorithm to exclude websites that have too many uses of specific words. For that reason, companies now must be careful how they write their web content to avoid the appearance of stuffing.
No one uses the yellow pages anymore. There are no more phone booths, and it’s often impossible to even find a pay phone. For this reason, most people don’t look for local businesses via the phone book like they used to.
Instead, everyone uses the internet. Most modern phones have the ability to connect to the net, and when people want something they go to Google. For that reason, search engine optimization is incredibly important.
If you can’t get your website properly optimized, you may as well be out of business. So if you want to avoid that fate, hire a professional SEO company to do your online marketing.
Just creating an outstanding website with creative web design is not enough. Your company needs to be found on Google for your goods or service. Most web designers have no idea how to optimize your site for SEO. And 90% of the SEO firms have no idea what they are doing. Our SEO web design team knows how to build SEO friendly sites getting top 1st page Google results quickly. We are SEO experts and get top 1st page rankings on Google for our customers. We live and breathe Google every day of the week. We can help you dominate the Google rankings and dominate the competition. Contact our Malvern SEO agency today and get your free video competition analysis.
